History of Communication Research Archive Database

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Cutlip, Scott M. Papers, 1940-1996

Type: institutional

Link Tags Finding Aid Online
site individual,public-relations No No
Restricted Archive Name Archive Website Sponsor
No Mass Communications History Collections site Wisconsin Historical Society

Professional and research papers of Cutlip, a noted public relations educator and former professor at the University of Wisconsin-Madison and the University of Georgia. The papers contain little instructional material and no true personal papers. The majority of the documentation consists of general correspondence; files on leadership in the Public Relations Society of America and the Midwest Public Relations Conference; and research and draft materials for speeches, articles, and books. The book files document Effective Public Relations, written with Allen H. Center; Fundraising in the United States: Its Role in America’s Philanthropy; and The Unseen Power: Public Relations, a History. The materials on fundraising are particularly extensive and include examples of public relations materials from organizations such as the American City Bureau, Beaver Associates, and the American Association of Fundraising Counselors. There are similar materials for an unpublished study of public relations in the British government.
Subject files contain reading notes, correspondence, occasional interview notes, and examples of public relations materials for instructional case studies and research on the Belgian World’s Fair, General Electric, the American presidency, public relations for the military, the West Virginia Road Commission (including one film directed by Cutlip), and the University of Wisconsin-Madison. There are also files about the State Historical Society, especially the Mass Communications History Center.
Individuals documented well either through correspondence or examples of their work include Edward L. Bernays, Paul Garrett, John P. Jones, John W. Hill, and Hamilton Wright. There is also a videotaped interview with George Hammond. Two additional films consist of examples of public relations collected by Cutlip: a promotion film for the Ford Motor Company and an unused ad filmed for the Goldwater presidential campaign. The photographs document Cutlip’s general career activities and the Brussels World’s Fair, 1958.

Archive: Mass Communications History Collections

Wisconsin Historical Society
Wisconsin Historical Society
816 State St.
Madison, WI 53706
(608) 264-6460